Who doesn't love a good deal on a night out? Whether it's a dinner date or drinks with friends. AnyExcuse is an experience-focussed digital wallet, getting users great deals– any time.
Heavyweight helped AnyExcuse evolve from a gifting app to a full-fledged e-commerce platform. We reshaped the user-experience by designing a native app, a digital platform, and newsletters. All based on a refined strategy, and holistic vision.
AnyExcuse connects three key stakeholders; Consumers, Venues and Brands. Venues and Brands use the platform to reach and reward customers, through unique offers, loyalty, and discounts.
Key features of the app are the Wallet, and redeeming products in-person at Venues. Aligning these digital and physical touch-points was vital. An awkward redemption experience would turn people off. Through iterative design, we crafted a seamless buy-and-collect experience.
New Visual Look
Through a series of Workshops and a Brand Alignment, we breathed new life into the platform’s aesthetic. The design features crisp typography, bright and active colour, and beautiful photography. It inspires trust and feels friendly and familiar.
A carefully crafted system of cards is the cornerstone of the design. The cards neatly display the Offers, Events, and Venues. Personalised and relevant contextual information is used throughout the app.
Maintaining design coherence across web and native platforms is always a challenge. To future-proof our work we implemented a Design System; a single source of truth. Design Systems help combat design-debt and help save time on development.
Working in close collaboration with the AnyExcuse team the platform is continuously optimized. By reacting to market demand, and customer input, we’re helping shape the future of digital Wallets.
What did we do
- Brand Alignment & Product Identity.
- UX/UI design of the platform.
- Rapid prototyping.
- Continuous product design.
- E-mail template design