KeesdeBoekhouder is the bookkeeper of choice for creative businesses. They enable businesses to thrive by making bookkeeping online effortless.
In addition to a stellar digital platform, users are linked to a seasoned bookkeeper. They’ll get to know their business, give feedback, and answer questions. No need to put your taxes off any longer!
The digital platform is the cornerstone of the service. It's where users manage revenue, track expenses, and from where bookkeepers submit it all to the taxman. Because almost every touchpoint happens on the platform it has become synonymous with the Brand as a whole.
We were asked to redesign the digital platform, working in close collaboration with the client.
Understanding the users
The first step in the redesign process was finding out how customers were using the product day-to-day. By observing and interviewing users, several areas were identified that needed attention.
Among them: adding support for smaller screens, speeding up repetitive tasks, and improving wayfinding.
Through several Ideation sessions, we came up with several design solutions to help users get things done.
- Accounts are separated into personal and business sections, each with their own taxes.
- Dashboards visualize cash flow and improve an overall sense of progress from month to month.
- The addition of Deadlines & Todo's makes filing taxes more coherent and goal-oriented.
- A new community section connects users and fosters creative collaborations between them.
The previous platform had not been updated for a few years. A visual refresh and Brand Alignment were overdue.
We crafted a new minimal look that feels like a genuine extension of the Brand. Solid, functional, and elegant. Subtle colour and strong type make for a clean aesthetic.
The launch of the new digital platform was met with great enthusiasm. Users are loving the redesign! It empowers them to run their businesses, knowing that their financials are in perfect order.
The client loves the end result. It had been a long time coming and seeing it come to fruition was very rewarding. Since the launch, they have welcomed many new customers and have opened up shop in 2 more cities.
What did we do
- Redesign digital bookkeeping platform.
- Strategy & UX Workshops.
- Brand Alignment.
- UX/UI Design in Figma.
- Interactive prototypes.
- Design System, Component Library, and UI Kit.